Adoption of Cloud Computing by Tertiary Level Students – A Study
Loading...
Date
2014-05-19T08:42:55Z
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Cloud Computing is an emerging trend in the information technology. Cloud
computing provides integrated services through internet. Cloud computing is recognized as a
significant cost centre. Change in technology requires continuous investment; Cloud
Computing requires a minimal investment to work with. It provides easy access through
virtual network on personal devices. This research study defines the behavioral approach of
the Tertiary Level Students (TLS) towards the Cloud Computing adoption. The key to
adoption to any technology is willingness to accept the proposed technological solution. Some
theoretical models focus on individual adoption of technology whereas some have focused on
implementation of infrastructure. UTAUT2 is one of the model focuses on individual behavior
approach towards adoption. This study is based on the theoretical UTAUT2 model pertaining
to adoption of Cloud Computing. With the help of UTAUT2 model Venkatesh et.al. UTAUT2
model includes the behavioral intention and technology use. This research study attempts to
identify the influencing factors contributing to the Tertiary Level Students (TLS) towards
adoption of Cloud Computing. This study addresses the factors including behavior intention,
usage behavior, performance expectancy, effort expectancy, social Influence, facilitating
conditions, hedonic motivation, price value, and habit. Individually differences- gender,
expenditure and experience are hypothesized having an effect on behavioral intention and
usage behavior with respect to Cloud computing adoption. The theoretical and managerial
implication of this study is discussed.
Description
Keywords
Unified Theory Acceptance,, Use of Technology, UTAUT2,, behavior intention,, usage behavior,, performance expectancy,, effort expectancy,, social Influence,, facilitating conditions,, hedonic motivation,, price-value,, gender,, Cloud Computing Adoption., experience,, expenditure,